Annie’s New Music Video Lights Up Shinsegae’s Seoul Flagship Store
ALLDAY PROJECT member Annie has attracted attention after the group’s latest music video was displayed on the massive outdoor screen of Shinsegae Department Store’s flagship location in Myeongdong, Seoul.
ALLDAY PROJECT released its second mini album, CRASH, at 6 p.m. on September 28. The music video for the title track, also called “CRASH,” was subsequently shown on the Shinsegae Square screen covering the exterior of the department store.
The music video is scheduled to remain on the giant display through October 18, giving fans and visitors in central Seoul the opportunity to see the group’s latest visual project on one of the city’s most prominent commercial screens.
Shinsegae has previously showcased music videos by major K-pop stars, including G-Dragon and BTS. However, this marks the first time an ALLDAY PROJECT music video has been featured at the location.
The screening has drawn even more attention because of Annie’s family background. Annie is the eldest daughter of Jung Yoo-kyung, chairman of Shinsegae, and the granddaughter of Lee Myung-hee, honorary chairman of Shinsegae Group.
Since her debut, Annie has received significant public attention and has been nicknamed a “chaebol idol,” referring to her background as a member of one of South Korea’s major business families.
Annie previously revealed on Daesung’s YouTube channel that it took her around 10 years to receive her mother’s approval to pursue a career as a singer. According to Annie, her mother initially strongly opposed the idea and instead encouraged her to attend an Ivy League university.
She eventually enrolled at Columbia University while continuing to pursue her dream of becoming an artist.
Annie made her official debut with ALLDAY PROJECT in June 2025. The group quickly gained attention with songs such as “FAMOUS” and “WICKED,” establishing itself as one of the notable new acts in K-pop.
With her latest music video now taking over one of Seoul’s most recognizable outdoor screens, the milestone carries particular significance for Annie, who spent years pursuing her dream despite initial opposition from her family.