BTS V’s DAZED Cover Makes Strong Impact in Korea and Japan
BTS member V is once again making headlines in the fashion world, with his cover for the 2026 Fall issue of British fashion magazine DAZED quickly climbing sales charts in both South Korea and Japan.
DAZED announced on September 10 that V would appear on the cover of its 2026 Fall issue, simultaneously releasing a new fashion editorial and interview featuring the BTS star.
The issue immediately attracted strong interest from fans.
In South Korea, the magazine reached No. 1 in the foreign-book category on major online bookstores Yes24 and Aladin shortly after pre-orders opened.
The momentum continued in Japan.
The magazine topped Rakuten’s daily magazine ranking and also reached No. 1 and No. 4 in Qoo10’s overall K-pop category.
Its performance was particularly impressive in the K-pop magazine and photobook category, where V’s DAZED cover appeared in seven of the top 10 positions, taking No. 1 and No. 3 through No. 8.
V’s Fashion Shoot Was Shot in Paris
The editorial was photographed in Paris in July, when V attended Paris Fashion Week as a global ambassador for luxury fashion house Celine.
For the shoot, V wore pieces from Celine’s Fall/Winter collection presented by Artistic Director Michael Rider.
DAZED Editor-in-Chief Ted Stansfield also praised V’s performance during the shoot, describing him as a professional model.
After attending V’s London concert as part of the singer’s Arirang world tour, Stansfield further praised his stage presence, saying that performing seemed to be V’s natural environment.
Another Major Fashion Magazine Cover for V
The latest DAZED appearance adds another notable fashion magazine achievement to V’s career.
V previously appeared on the cover of British fashion magazine POP for its Fall/Winter 2023 issue.
With his latest DAZED cover, V has now appeared on the covers of both POP and DAZED, two prominent British fashion magazines.
DAZED will also release a China edition of the issue separately from its global edition.
V’s latest magazine appearance once again highlights his strong influence in both the K-pop and fashion industries, with the issue already generating significant demand across multiple Asian markets.