Song Hye-kyo Named Global Ambassador for Bottega Veneta
South Korean actress Song Hye-kyo has taken on a new role in the global fashion world after being named the latest global ambassador for Italian luxury fashion house Bottega Veneta.
Bottega Veneta announced the appointment on September 18, welcoming the acclaimed actress as part of its growing international ambassador lineup.
The partnership brings together one of Korea’s most recognizable actresses and a luxury brand known for its distinctive approach to craftsmanship, creativity and contemporary design.
Song Hye-kyo Says She Is Excited About the New Partnership
Following the announcement, Song Hye-kyo shared her excitement about working with the Italian fashion house.
She said she was delighted to join Bottega Veneta and noted that she has long been impressed by the brand’s ability to connect craftsmanship and creativity with the worlds of art and culture.
The actress also expressed her anticipation for the new creative journey she will share with the brand.
Song Hye-kyo has maintained a strong presence in both the entertainment and fashion industries, frequently attracting international attention for her appearances at major fashion events and her collaborations with luxury brands.
Bottega Veneta Highlights Her Connection to Art and Craftsmanship
Bottega Veneta said Song Hye-kyo’s interest in fashion, art and culture closely aligns with the brand’s values.
The luxury house particularly highlighted her appreciation for creativity and craftsmanship, two elements that have remained central to Bottega Veneta’s identity.
Creative Director Louise Trotter also welcomed Song Hye-kyo to the brand, saying she was pleased to have the actress join as a global ambassador.
Trotter pointed to Song Hye-kyo’s broad interest in the arts and her deep appreciation for craftsmanship as qualities that naturally connect with the spirit of Bottega Veneta.
The appointment marks the beginning of a new chapter between Song Hye-kyo and the Italian luxury brand, with fans now expected to see more of the actress through upcoming fashion campaigns, events and other creative projects with Bottega Veneta.