Jang Wonyoung’s Dior Era? IVE Star’s New Luxury Fashion Choices Spark Speculation
IVE’s Jang Wonyoung has caught the attention of the fashion world with a noticeable shift in her recent luxury brand choices.
For years, the K-pop star has been closely associated with luxury fashion house M, serving as one of the brand’s most recognizable ambassadors in Korea. However, her recent appearances have increasingly featured products from rival luxury brand D, prompting fans to speculate about a possible change in her fashion partnerships.
On September 28, Jang Wonyoung departed from Incheon International Airport for Paris, where she was scheduled to attend D’s Spring/Summer 2027 collection show.
For her airport appearance, the singer opted for a head-to-toe D look. She paired a white short-sleeve knit featuring floral motifs and lettering with a mini skirt, a pink handbag and ballet flats. Reports estimate that three of the key pieces she wore were worth a combined 11.6 million won, or approximately $8,000.
Jang Wonyoung’s relationship with brand M dates back to October 2021, when she became the youngest official ambassador for the brand in Korea at the time. Since then, she has frequently represented the brand at public events and through her personal social media.
However, fans have recently noticed that appearances featuring M products have become less frequent. Her last spotted M item was reportedly a hat she wore during a visit to an amusement park in July.
Meanwhile, September has seen Jang Wonyoung prominently featuring D products. Earlier this month, she appeared at a photo exhibition with fellow IVE member Ahn Yujin. On September 27, she also shared 24 photos on her personal social media account along with a message expressing her love for Dior.
The photos showed the singer wearing various D looks, ranging from backstage moments to polished fashion poses.
Fans quickly reacted to the change, with some jokingly calling her the “new princess of D” and others wondering whether her ambassador relationship with M had come to an end.
Luxury brand ambassador agreements typically place restrictions on wearing products from competing brands, as ambassadors are expected to represent a brand’s image publicly. As a result, Jang Wonyoung’s recent fashion choices have fueled speculation that her relationship with M may have changed and that she could be moving toward a closer association with D.
No official announcement regarding a change in her luxury brand partnerships has been made at this time.
With Jang Wonyoung now in Paris for Fashion Week, attention is focused on whether her latest appearance will lead to any official announcement regarding her future relationship with the luxury fashion brands.